Fleet Wrap Pricing: Howto Quote and Price Fleet Jobs

Fleet wraps are the most profitable segment for wrap shops. Higher volume, repeat business, and referrals. But pricing fleet jobs requires a different approach than one-off wraps.

Why Fleet Jobs Are Gold

• •Higher total contract value ($10,000-$100,000+)
• •Repeat business as fleets grow and vehicles rotate
• •Referrals to other fleet operators
• •Simpler production (same design, repeated)
• •Predictable scheduling

How to Price Fleet Wraps

The key to fleet pricing: per-vehicle cost decreases as volume increases, but your total profit increases.

Per-Vehicle Cost Breakdown

Single vehicle (no discount): - Materials: $600 - Design: $300 (one-time, amortized across fleet) - Production: $200 - Installation: $1,000 - Overhead + margin: $400 - Total: $2,500

5-vehicle fleet: - Materials: $600 (no change) - Design: $60/vehicle (amortized) - Production: $180 (slight efficiency gain) - Installation: $900 (crew gets faster on repeats) - Overhead + margin: $360 - Total: $2,100/vehicle = $10,500 total

15-vehicle fleet: - Materials: $550 (bulk material discount) - Design: $20/vehicle - Production: $150 - Installation: $800 - Overhead + margin: $280 - Total: $1,800/vehicle = $27,000 total

Volume Discount Structure

A common tiered approach:

• •1-2 vehicles: Full price
• •3-5 vehicles: 10% discount
• •6-10 vehicles: 15% discount
• •11-20 vehicles: 20% discount
• •20+: Custom pricing

Winning Fleet Contracts

1. Show ROI — fleet wraps are mobile billboards. Calculate impressions per vehicle per day. 2. Offer a pilot — wrap 1-2 vehicles first, then close the full fleet. 3. Include maintenance — offer annual touch-up packages. 4. Be professional — fleet managers expect professional quotes, timelines, and project management.

Managing Fleet Projects

Fleet jobs require serious project management:

• •Track each vehicle's status individually
• •Coordinate pickup/delivery schedules
• •Manage material ordering for the entire fleet
• •Track costs per vehicle vs estimates
• •Invoice in batches or per-vehicle

A spreadsheet falls apart at 5+ vehicles. You need a proper job management system that can track multiple vehicles per customer, group them by fleet, and manage the workflow for each one.